Rolling Out New Products Across International Markets
George Chryssochoidis
This book is based upon an extensive exploration of product decision-making for international markets. The investigation considers variables describing the company's external and internal environment as well as the company's action across borders and focuses upon the static and dynamic aspects of the roll out of new products across international markets. Based upon empirical information the book provides insights into theory and better practice in this area.
Año:
2004
Editorial:
Palgrave Macmillan
Idioma:
english
Páginas:
256
ISBN 10:
0230508995
ISBN 13:
9780333794647
Archivo:
PDF, 757 KB
IPFS:
,
english, 2004
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